The weather is warming up (not a moment too soon) so it was a perfect day to check out the new collections at Jaeger in Bath today with a few of my favourite bloggettes.
Jolly’s is a bit of Bath institution – it’s got to be one of the oldest department stores in the country, having opened in 1823 and, although it’s now part of House of Fraser, it retains that luxury tradition and Great British style that it’s always been known for. It came as no surprise to me then, when I heard that Jaeger – another paragon of classic Brit fashion – has a concession inside this very store.
This spring, their womenswear collection draws inspiration from renowned artists Barbara Hepworth and Paul Klee, with sculptural tailoring and striking prints taking centre stage.
One crucial trend for this season will be military/utility styling, and Jaeger is doing this functional tailoring incredibly well, with structured safari style dresses and skirts, like the one I’m wearing above. I plan to take this skirt up a few inches, since I am a shorty, but I think on someone tall it would work very well!
If you like your pastels, you’ll also find something to love here, since their collection contains a lot of pink and peach tones right now, as well as baby blue.
One thing that really stands out about Jaeger is the quality of the garments. The price point may be slightly higher than many high street stores, but the craftsmanship that goes into them is worth the extra spend. Skirts and jackets are beautifully lined and there’s not an errant stitch in sight. You really do get what you pay for.
As well as a fabulous shopping spree, we were also treated to an exclusive blow dry bar at No. 3 Hairdressing on Saville Row. I was delighted to discover that our stylist, Stefano, is a natural curly head like me, so he knew exactly what to do with my unruly barnet! For many of us visiting the salon, it was our first time and we were all surprised how big it was – it looks small from the outside, but they have a whole floor upstairs devoted to making people beautiful! Karen from Mission Style (pictured below) is a regular, so she and Stefano had a lot to catch up on!
On top top of this, Lancôme were generous enough to gift us all with some treats from their latest beauty collection which, as you can tell from the smiles on the girls’ faces, went down very well indeed…
I’m looking forward to trying the Génifique serum. As someone who is usually quite stingy with my skincare (Nivea and Olay is about as far as I’d stretch) I’m really keen to see if a bigger budget means better results. I’ll fill you in when I’ve tried it!
All in all, we had a fabulous day and it was full of surprises. I have to admit that before today I was convinced that Jaeger was perhaps somewhere my mum or my aunt might shop, rather than me, but actually their cuts and colours are extremely contemporary and seeing the new collection made me completely rethink my opinion.
As I’ve reached my thirties, I’ve decided to live by the mantra of ‘buy less, wear more’, so I’ll certainly look to invest in a few quality pieces like these in the near future.
Disclosure: I was contracted by Jaeger to help put together this blogger day and was given my outfit. The views given here are genuine though, so trust me on them! 🙂